Whether or not you're a gamer, you're going to get blitzed like no one else in history. Marketers TBWA/Chiat/Day in L.A. got its orders to make the November release of Call of Duty: Modern Warfare 2 "the biggest entertainment launch of all time," according to the ad campaign announcing the ad campaign for the upcoming Activision-Blizzard game.

And that means bigger than any movie, game, or anything else in any entertainment industry. Almost immediately, the plans call for the marketers and Activision to "really start building a movement" for the online game. I suppose that's like the new "Ford Fiesta Movement," only about a million times bigger.

Like the auto industry, the video game industry is in the midst of a double-digit drop — 17 percent down in May, according to MarketWatch, and "soft" sales, according to Barron's. But market analysts are predicting a bounce-back, in part because of the growth of online games in China.

Rupal Parekh reports on the Modern Warfare 2 stuff in Advertising Age. Noting that video-game launches have already bested box-office numbers in the past couple of years, he adds:

The marketers aren't exactly going out on a limb with their boast about the Modern Warfare 2 launch. As CNBC's Julia Boorstin says, video games plastered with ads are already huge and are expected to get huger no matter how the rest of the economy fares: