Sitting ducks: Obama's overhaul goes for brokers

In a shockingly radical move, President Barack Obama's regulatory overhaul would force Wall Street brokers "to place their client's interests ahead of their own."

The Wall Street Journal says this with a straight face, noting that such a change would "upend" the Street because brokers are now only required to offer "suitable" investments.

Even a veteran investment banker says the plan's interest in regulating brokers' behavior is long overdue. Former Citigroup wealth-management chief Sallie Krawcheck is quoted as calling this a "smart and overdue move" for the big brokerages owned by investment banks.

Stating the obvious that isn't so obvious, the story notes:

Many investors don't even know the difference between the two standards, believing their brokers already are acting in their best interests.

But requiring brokers to operate under a fiduciary standard could force them to offer products that are less costly and more tax-efficient. They will have to disclose any potential conflicts of interest, such as any fees they may get for favoring one product over another. That could mean clients will be offered fewer proprietary products if the broker can find a lower-cost option elsewhere.

Which means that Citigroup's investment adviser wouldn't have stuck me with a Citi subsidiary's own annuity plan if there was a better one out there for me. Which there was. Which means I was an ignorant investor, which embarrasses me. Which means I'm like most investors, which should embarrass you.

For dimwitted investors, this valuable story notes:

For example, a broker couldn't put you in a mutual fund with higher fees -- or one he gets a bigger commission for selling -- if he could get a comparable fund with lower fees elsewhere, says Tamar Frankel, an expert on fiduciary law at Boston University School of Law.