A new study contends that organic food is no healthier than other foods, but whether that means that the mega food companies will stop trying to horn in on the organic-food industry in such a big way is uncertain.

Added to that bad publicity, the organic sector was already worried about increased federal regulation.

As for the corporate ownership of organic brands as the food business tries to get more McHealthy, here's a handy, if a little dated, guide. Back to Nature? Think Kraft.

Meanwhile, go back and read "6 Myths About Organic Food," by Sarah Z. Wexler in Marie Claire. Always better for the environment? Not necessarily. More nutritious? Not necessarily. Tastes better. Not necessarily. And so on.

Details on the new study itself are here. Organic food industry stats here.