Trillion-dollar Zimbabwe ad campaign grabs Grand Prix -- don't the rich always win?

At least one newspaper has money to burn. The Zimbabwean may be the world's most relevant paper; it definitely has the best ad campaign.

The billboard below (made of real Zimbabwean money, which includes a trillion-dollar note) was part of the paper's "Fight the Regime" campaign, by TBWA\Hunt\Lascaris Johannesburg, that won the Outdoor Grand Prix at the Cannes Lions International Advertising Festival.

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Details on the campaign here. The Zimbabwean's own story here. Images and campaign details for other Cannes winners here.

For other info, contact Robert Mugabe. At your own peril.