It sounds a little goofy, but Disney's purchase of the Marvel Comics mega-merchandising empire makes perfect business sense. Disney's buying 5,000 characters for $4 billion in cash and stock.

The WSJ wonders whether that's a "superhuman price." But it's the Disneyfication that's worrisome. Walt's old company is the very definition of bland. And Marvel? As the N.Y. Times puts it, "Marvel's intellectual property tends to be more popular with boys."

Do reporters have to write like lawyers? If those comic book characters are intellectual property, then Hannah Montana is Kierkegaard.