This season's entertainment blockbuster, Call of Duty: Modern Warfare 2, is the whole shooting match: Your chance to shoot Russians (or, if you prefer, innocent civilians), investors' opportunity to score off game maker Activision, and jingoists answering a call to glory on Veterans' Day.
Already hailed as the biggest videogame launch ever (even worldwide), MW2 is shipping out up to 8 million units this week, probably a record. The Street already gave its approval last Friday: Activision's stock rose in anticipation of the game's release. (See GamePro's review here.)
As I pointed out in June, marketers vowed the biggest entertainment-industry launch ever for the game. Call of Duty veterans may be pissed off that MW2 tries too hard to lure first-timers, but that's the war business for you.
Forget film offerings like the next Twilight or James Cameron's Avatar, Reuters says. This is your week to celebrate war. As one analyst says, "This is the one game that could buck the economic trend for the holiday season."